What is Branding and How To Effectively Use It On Social Media (S3:E2)

In today's episode, Mike and Mary continue their conversation on Mike's upcoming book, You Are the Brand, and how to effectively build your brand on social media. 

In this episode you'll hear:

• Questions to ask yourself before you hit publish on anything
• The difference between being authentic versus transparent
• How to tell stories you can build a campfire around aka how to engage your audience

Resources:

You Are the Brand book

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